With sport fans everywhere anxiously awaiting the launch of the new Apple TV streaming stick, the BBC is launching the BBC Sport app today in an effort to boost its user base.
With the new stick coming to the UK in August, the app will offer access to a wide range of the BBC’s sports coverage across the TV, radio and online platforms.
It’s also launching the first of a number of sports apps that will be available on the Apple TV, allowing users to enjoy the BBC sports content, including football, rugby union, golf and more.
As well as the new BBC Sport apps, Sky will also begin offering sports on its Sky Sports Go app this summer, with access to highlights, replays and highlights from the BBC Sports coverage across its sports and news channels.
The new Apple Watch version of Sky Sports will be coming to UK customers in September, with the new device allowing users the ability to stream the BBC sport coverage on their Apple TV.
The BBC Sport website has been updated to add that the app “will be a great way to keep up to date with all the latest news and features from the sport you love, while enjoying the BBC and Sky sports content on your Apple TV.”
The app’s launch is also seen as a step towards the launch in the UK of the Apple Watch Sport.
The app has been available to download from the Apple App Store for a few months now, but it’s still unclear when users will be able to stream it from their Apple Watch or other connected device.
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